# Fathom Analytics vs Spreelytics

> Fathom Analytics is the better fit for site owners and agencies who want simple traffic numbers, no consent banner and EU-routed data, and who accept a trial then a paid plan. Spreelytics fits SaaS teams that want revenue, MRR and funnels linked to each channel, and want to start on a free plan. It does not offer heatmaps or self-hosting.

Fathom Analytics and Spreelytics both replace Google Analytics with a single script tag, but they aim at different questions. Fathom is cookieless and keeps traffic and conversions on one dashboard. It offers a 7-day free trial, with paid plans from $15/month.

Spreelytics ties payments from Stripe, Paddle, Polar or Lemon Squeezy to the channel that earned them. It adds funnels, retention and session replay, and its free plan covers 100,000 events a month.

## At a glance

| | Fathom Analytics | Spreelytics |
|---|---|---|
| What it is | Cookieless website analytics for privacy-minded site owners | Web analytics that traces revenue back to each channel |
| Free plan | Free trial, then paid | Yes, free plan |
| Pricing | Free trial. A 7-day free trial is offered, and paid plans start from $15/month. The site says plans can be cancelled anytime. | Freemium. The free plan includes 100,000 events a month with unlimited projects, team members and dashboards, and keeps 13 months of data. The Growth plan adds session replay and the in-app AI assistant and keeps data for five years. Growth prices are on the pricing page and not stated in the source. |
| Also covers | gdpr, utm tracking, email reports | stripe revenue, product analytics, session replay, mcp server |
| Page | https://another.directory/tools/fathom-analytics | https://another.directory/tools/spreelytics |
| Website | https://usefathom.com | https://spreelytics.com |

Both do: web analytics, cookieless

## Who Fathom Analytics is for

Suited to site owners, marketers and agencies who want traffic and conversion numbers without cookie banners or the complexity of Google Analytics. It fits European companies concerned with GDPR, and teams moving off GA4 who want to import history. Teams needing deep user-level tracking may want something else.

## Who Spreelytics is for

Suited to SaaS founders, marketers and small teams moving off GA4, Mixpanel or Amplitude who want to see which channels bring in paying customers. It fits teams that use Stripe, Paddle, Polar or Lemon Squeezy. It does not suit those who need heatmaps, feature flags, A/B experiments or a self-hosted install.

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From Another Directory (https://another.directory), a directory of new software tools. Compares what the two sites say; it is not a review.