# Google Analytics vs Spreelytics

> Google Analytics is the better fit for teams that want free, detailed traffic data, run Google Ads, or need web and app data in one property with BigQuery export. Spreelytics is the better fit for SaaS founders and small teams that want to see which channels bring paying customers, and that use one of its four payment providers.

Google Analytics and Spreelytics both measure website traffic, but they start from different places. Google Analytics is Google's free, event-based service for sites and apps. It links to Google Ads and Search Console and exports raw events to BigQuery.

Spreelytics focuses on revenue. It matches payments from Stripe, Paddle, Polar or Lemon Squeezy to the channel that brought the visitor. Its free plan covers 100,000 events a month, and session replay and the AI assistant come with the paid Growth plan.

## At a glance

| | Google Analytics | Spreelytics |
|---|---|---|
| What it is | Free web and app analytics from Google, built around events | Web analytics that traces revenue back to each channel |
| Free plan | Yes, free plan | Yes, free plan |
| Pricing | Freemium. Google Analytics is free. Google Analytics 360, the enterprise version with higher limits and support, is sold through Google with prices on request. | Freemium. The free plan includes 100,000 events a month with unlimited projects, team members and dashboards, and keeps 13 months of data. The Growth plan adds session replay and the in-app AI assistant and keeps data for five years. Growth prices are on the pricing page and not stated in the source. |
| Also covers | app analytics, event tracking, conversion tracking, google ads | stripe revenue, session replay, mcp server, cookieless |
| Page | https://another.directory/tools/google-analytics | https://another.directory/tools/spreelytics |
| Website | https://marketingplatform.google.com/about/analytics | https://spreelytics.com |

Both do: web analytics, product analytics

## Who Google Analytics is for

Website owners, marketers and product teams who want detailed traffic and conversion data at no cost, especially those already running Google Ads or other Google marketing tools. Teams that need cookieless tracking or full data ownership often look at privacy-focused alternatives instead.

## Who Spreelytics is for

Suited to SaaS founders, marketers and small teams moving off GA4, Mixpanel or Amplitude who want to see which channels bring in paying customers. It fits teams that use Stripe, Paddle, Polar or Lemon Squeezy. It does not suit those who need heatmaps, feature flags, A/B experiments or a self-hosted install.

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From Another Directory (https://another.directory), a directory of new software tools. Compares what the two sites say; it is not a review.