# LaunchKoala vs Penguin Startup

> LaunchKoala is the better fit for makers who want a dated launch event. The free queue works for those who can wait, and the $9 option lets a maker pick the week, skip review and be featured for 7 days. Penguin Startup suits founders who want a free listing with no badge and no paid placements, or readers who like scanning new startups by sector each day.

LaunchKoala and Penguin Startup both help new products get seen, but they work on different rhythms. LaunchKoala runs a weekly Monday batch of launches, with a leaderboard called Top of the Tree and a free queue that requires a LaunchKoala badge.

Penguin Startup is a daily directory, with 574 startups listed at the time of writing. Listing is free, and the site says nobody can pay to move up. Its launch list is ranked by weekly visitors, then by recency.

## At a glance

| | LaunchKoala | Penguin Startup |
|---|---|---|
| What it is | Weekly product launch platform for startups and side projects | Daily directory of new startups, free for founders to list |
| Free plan | Yes, free plan | Yes, free |
| Pricing | Freemium. Launching is free through the normal queue, which requires a LaunchKoala badge. The Launch sooner option costs $9 and lets the maker pick the launch week, skip review and be featured for 7 days. | Free. Listing is free and the site says there are no paid placements at the moment. No paid plans are described. |
| Also covers | maker community, launch leaderboard | launch directory, free listing |
| Page | https://another.directory/tools/launchkoala | https://another.directory/tools/penguin-startup |
| Website | https://launchkoala.com | https://penguinstartup.com |

Both do: product launches, startup directory, product discovery

## Who LaunchKoala is for

Founders, indie developers and small teams who want a place to announce a new product and reach early adopters and other makers. It also suits people who like browsing new tools by category. Makers who need a fixed launch date can pay for it, while those who can wait can use the free queue.

## Who Penguin Startup is for

Founders who want a free listing for a new product, and people who like scanning fresh launches in areas such as AI, SaaS and developer tools. The About page also names investors looking for deal flow outside their own networks. It is a discovery list, not a tool for deeper research on each company.

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From Another Directory (https://another.directory), a directory of new software tools. Compares what the two sites say; it is not a review.