# Spreelytics vs Umami

> Spreelytics is the better fit for SaaS teams that want to see which channels bring paying customers, and who are leaving GA4. It has no self-hosting. Umami is the better fit for teams that want to run their own infrastructure, avoid cookies, or need heatmaps, which Cloud offers from the Business plan at $200 per month.

Spreelytics and Umami are both web analytics tools with a free tier and an MCP server for AI assistants. They differ in what they put first.

Spreelytics matches payments from Stripe, Paddle, Polar or Lemon Squeezy to the channel that brought the visitor. Its free plan covers 100,000 events a month with unlimited projects and team members.

Umami is open source and cookie-free by default. It can be self-hosted or run as Umami Cloud, which starts at $0 for one website.

## At a glance

| | Spreelytics | Umami |
|---|---|---|
| What it is | Web analytics that traces revenue back to each channel | Cookie-free web and product analytics, self-hosted or cloud |
| Free plan | Yes, free plan | Yes, free plan |
| Open source | — | Yes |
| Pricing | Freemium. The free plan includes 100,000 events a month with unlimited projects, team members and dashboards, and keeps 13 months of data. The Growth plan adds session replay and the in-app AI assistant and keeps data for five years. Growth prices are on the pricing page and not stated in the source. | Freemium. Umami Cloud has a Hobby plan at $0 per month (100K events, 1 website), Pro at $20 per month and Business at $200 per month, both with a 14-day free trial. Enterprise pricing is custom. The open-source version can be self-hosted. |
| Also covers | stripe revenue, mcp server, cookieless | privacy analytics, funnels |
| Page | https://another.directory/tools/spreelytics | https://another.directory/tools/umami |
| Website | https://spreelytics.com | https://umami.is |

Both do: web analytics, product analytics, session replay

## Who Spreelytics is for

Suited to SaaS founders, marketers and small teams moving off GA4, Mixpanel or Amplitude who want to see which channels bring in paying customers. It fits teams that use Stripe, Paddle, Polar or Lemon Squeezy. It does not suit those who need heatmaps, feature flags, A/B experiments or a self-hosted install.

## Who Umami is for

Suited to product, growth and engineering teams, and to site owners who want traffic and product analytics in one tool without a cookie banner. Teams that want to run their own infrastructure can self-host. Session replay and heatmaps on Cloud require a Business plan or above.

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From Another Directory (https://another.directory), a directory of new software tools. Compares what the two sites say; it is not a review.