# Fathom Analytics

> Cookieless website analytics for privacy-minded site owners

Fathom Analytics is a hosted website analytics tool that works without cookies. It shows traffic sources, page views and conversions on a single dashboard, and it positions itself as a Google Analytics alternative.

- Website: https://usefathom.com
- Page: https://another.directory/tools/fathom-analytics
- Category: [Analytics](https://another.directory/categories/analytics)
- Pricing: Free trial
- Tags: web analytics, cookieless, gdpr, utm tracking, email reports
- Listed: 22 Oct 2026
- Updated: 22 Oct 2026

## What is Fathom Analytics?

Fathom is installed by adding a single script line to the head of a website. It then collects page views, referrers, UTM campaign data and custom events, and shows them on one page rather than a set of reports. It does not use cookies, so the site says no consent banner is needed for analytics. EU visitor traffic is routed through European-owned infrastructure by default.

Beyond the dashboard, it offers filters and saved views, date range comparison, milestones marked on the chart, and a Search Console integration for search terms. Events cover form submissions, link clicks, ecommerce conversions and error pages. Data can be exported, bot traffic is filtered, and a firewall setting can block pages, IPs, referrers or countries. Email reports deliver a snapshot to an inbox. The docs list integrations for frameworks such as Angular and Astro.

## Who is Fathom Analytics for?

Suited to site owners, marketers and agencies who want traffic and conversion numbers without cookie banners or the complexity of Google Analytics. It fits European companies concerned with GDPR, and teams moving off GA4 who want to import history. Teams needing deep user-level tracking may want something else.

## Highlights

- Cookieless tracking, so no consent banner is needed for analytics
- EU traffic routed through European-owned infrastructure by default
- Imports history from Google Analytics (GA4)
- Event tracking for form submissions, link clicks, ecommerce conversions and 404 pages
- Shareable dashboards with optional password and expiry date
- API for managing sites and events and pulling custom reports

## How much does Fathom Analytics cost?

Free trial. A 7-day free trial is offered, and paid plans start from $15/month. The site says plans can be cancelled anytime.

## Compare Fathom Analytics

- [Fathom Analytics vs Plausible Analytics](https://another.directory/compare/fathom-analytics-vs-plausible-analytics)
- [Fathom Analytics vs Umami](https://another.directory/compare/fathom-analytics-vs-umami)

## Similar tools

- [Umami](https://another.directory/tools/umami): Cookie-free web and product analytics, self-hosted or cloud
- [Plausible Analytics](https://another.directory/tools/plausible-analytics): Cookie-free, EU-hosted web analytics for site owners
- [DistriDash](https://another.directory/tools/distridash): Post-level revenue attribution for indie SaaS founders
- [Aptabase](https://another.directory/tools/aptabase): Privacy-first, open source analytics for mobile and desktop apps

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From Another Directory (https://another.directory), a directory of new software tools. Written from usefathom.com and editable by its maker; it describes what the site says and is not a review.