# Penguin Startup

> Daily directory of new startups, free for founders to list

Penguin Startup is a daily directory of new startups, collected from founder submissions and public launch sites. Visitors browse by sector, and founders can list a company for free.

- Website: https://penguinstartup.com
- Page: https://another.directory/tools/penguin-startup
- Category: [Marketing](https://another.directory/categories/marketing)
- Pricing: Free
- Platforms: Web
- Free plan: Yes
- Tags: startup directory, launch directory, product discovery, free listing, product launches
- Listed: 13 Nov 2026
- Updated: 13 Nov 2026

## What is Penguin Startup?

Penguin Startup publishes a running list of new startups. Entries come from two sources: founders who submit them through a form, and launches the site adds from public launch sites each day. Each approved startup gets its own page with a name, tagline, short description, sector and pricing label.

Visitors can browse by sector, such as AI/ML, SaaS, DevTools, FinTech, EdTech, Infrastructure and HealthTech. They can also view the startups added in the past seven days or the full list, newest first, with search and a sector filter. The launch list is ranked by how many visitors opened each startup's page that week, then by how recently it was added. The site states that nobody can pay to move up.

Founders submit a name, website, one-line tagline and short description. Each submission is checked by hand, and the site says it usually replies within 2 business days.

## Who is Penguin Startup for?

Founders who want a free listing for a new product, and people who like scanning fresh launches in areas such as AI, SaaS and developer tools. The About page also names investors looking for deal flow outside their own networks. It is a discovery list, not a tool for deeper research on each company.

## Highlights

- Daily directory of new startups, 574 listed at time of writing
- Eight sectors including AI/ML, SaaS, DevTools and FinTech
- Launch list ranked by weekly visitors, then recency
- Free to list, with no paid placements stated
- Founder submissions reviewed by hand, usually within 2 business days
- Search and sector filter on the full directory

## How much does Penguin Startup cost?

Free. Listing is free and the site says there are no paid placements at the moment. No paid plans are described.

## Compare Penguin Startup

- [Flash vs Penguin Startup](https://another.directory/compare/flash-vs-penguin-startup)
- [Builtbyindies vs Penguin Startup](https://another.directory/compare/builtbyindies-vs-penguin-startup)
- [LaunchKoala vs Penguin Startup](https://another.directory/compare/launchkoala-vs-penguin-startup)
- [Penguin Startup vs Uneed](https://another.directory/compare/penguin-startup-vs-uneed)
- [Ftify vs Penguin Startup](https://another.directory/compare/ftify-vs-penguin-startup)

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- [LaunchKoala](https://another.directory/tools/launchkoala): Weekly product launch platform for startups and side projects
- [Uneed](https://another.directory/tools/uneed): Daily product launch platform and directory for makers
- [Builtbyindies](https://another.directory/tools/builtbyindies): Weekly product launches and feedback for indie makers
- [Flash](https://another.directory/tools/flash): Get your app listed on launch directories, straight from Claude.
- [Adsly](https://another.directory/tools/adsly): Sponsorship directory for SaaS, newsletters, blogs and podcasts
- [All Penguin Startup alternatives](https://another.directory/tools/penguin-startup/alternatives)

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From Another Directory (https://another.directory), a directory of new software tools. Written from penguinstartup.com and editable by its maker; it describes what the site says and is not a review.