# Penguin Startup alternatives

> 5 alternatives to Penguin Startup (Daily directory of new startups, free for founders to list), all marketing tools that share at least one job with it: Ftify, LaunchKoala, Uneed, Builtbyindies, Flash.

## How to choose

- Free to start: [Ftify](https://another.directory/tools/ftify), [LaunchKoala](https://another.directory/tools/launchkoala), [Uneed](https://another.directory/tools/uneed), [Builtbyindies](https://another.directory/tools/builtbyindies), [Flash](https://another.directory/tools/flash)

## At a glance

| Tool | What it is | Free plan | Pricing |
|---|---|---|---|
| [Penguin Startup](https://another.directory/tools/penguin-startup) (the tool these replace) | Daily directory of new startups, free for founders to list | Yes, free | Free |
| [Ftify](https://another.directory/tools/ftify) | Launch your SaaS or app free, ranked by votes not money | Yes, free plan | Freemium |
| [LaunchKoala](https://another.directory/tools/launchkoala) | Weekly product launch platform for startups and side projects | Yes, free plan | Freemium |
| [Uneed](https://another.directory/tools/uneed) | Daily product launch platform and directory for makers | Yes, free plan | Freemium |
| [Builtbyindies](https://another.directory/tools/builtbyindies) | Weekly product launches and feedback for indie makers | Yes, free plan | Freemium |
| [Flash](https://another.directory/tools/flash) | Get your app listed on launch directories, straight from Claude. | Yes, free plan | Freemium |

## Ftify

> Launch your SaaS or app free, ranked by votes not money

A directory for indie SaaS and mobile apps. Paste your link, Ftify fills in the rest, and you get a free listing. Votes decide the ranking, never money.

- Website: https://ftify.com
- Page: https://another.directory/tools/ftify
- Category: [Marketing](https://another.directory/categories/marketing)
- Pricing: Freemium
- Platforms: Web
- Free plan: Yes
- Paid plans: $5 once
- Domain Rating (Ahrefs): 37
- Domain Rating 4 (Ahrefs' new model): 0
- Maker on X: [@BratDotAI](https://x.com/BratDotAI)
- Tags: startup directory, launch directory, saas directory, mobile app directory, free listing, dofollow link
- Listed: 3 Nov 2026
- Updated: 9 Nov 2026

### What is Ftify?

Ftify is a directory for independent SaaS products and mobile apps, built for makers who just shipped something and need people to find it. Listing takes a minute. Paste your product's link and Ftify reads your site to fill in the name, tagline, description, logo and share image. Pick a category, check the details and submit.

Every listing gets a permanent product page, shows up in Newly listed, categories and search, and collects upvotes and comments from the community. Free listings go live within 15 days. They need the Ftify badge on the product's homepage, and while the badge is there, the "Visit website" link on the Ftify page is dofollow. If you'd rather not wait, Fast-track is $5 once and goes live within 12 hours with no badge needed.

### Who is Ftify for?

Indie makers and small teams launching a SaaS product or a mobile app. Also useful for people looking for new independent apps and tools to try. Not for anyone who wants to buy a higher organic rank or upvotes.

### Highlights

- Paste a link and Ftify fills in the name, tagline, description, logo and share image
- Free listing with a permanent product page in Newly listed, categories and search
- Dofollow link while the Ftify badge is on your site
- Votes decide the ranking; organic order is never for sale
- Featured products sit in their own labeled band, capped at 3 spots
- Web products and iOS/Android apps in one place

### How much does Ftify cost?

Freemium. Free listing with the Ftify badge, live within 15 days. Fast-track $5 one-time, live within 12 hours. Featured $24.99 for 1 month.

## LaunchKoala

> Weekly product launch platform for startups and side projects

LaunchKoala is a launch platform where makers submit startups, SaaS products, apps and side projects for a weekly Monday release. Visitors browse new products, vote on favorites and find tools by category.

- Website: https://launchkoala.com
- Page: https://another.directory/tools/launchkoala
- Category: [Marketing](https://another.directory/categories/marketing)
- Pricing: Freemium
- Platforms: Web
- Free plan: Yes
- Paid plans: $9 once
- Domain Rating (Ahrefs): 31
- Domain Rating 4 (Ahrefs' new model): 0
- Tags: product launches, startup directory, maker community, product discovery, launch leaderboard
- Listed: 20 Oct 2026
- Updated: 9 Nov 2026

### What is LaunchKoala?

Makers submit a product, and it goes live on a Monday in a weekly batch of launches. Each launch gets a listing page. A leaderboard called Top of the Tree shows the most loved launches of the week, and previous week winners are archived.

The free option puts the product in the next available launch week after a human review, and the maker must display a LaunchKoala badge. A $9 option skips the review, lets the maker choose the launch week, lists the product above free launches and features it for 7 days. The site also lists existing products that LaunchKoala has found and reviewed itself, sorted into categories like Developer Tools, Productivity, AI Tools, Design Tools and Mobile Apps.

### Who is LaunchKoala for?

Founders, indie developers and small teams who want a place to announce a new product and reach early adopters and other makers. It also suits people who like browsing new tools by category. Makers who need a fixed launch date can pay for it, while those who can wait can use the free queue.

### Highlights

- Free launch queue with human review before going live
- New launches go live every Monday
- Weekly leaderboard called Top of the Tree
- $9 option to pick a launch week and skip review
- Paid launches are featured for 7 days
- Browsable categories such as Developer Tools, Productivity and SaaS

### How much does LaunchKoala cost?

Freemium. Launching is free through the normal queue, which requires a LaunchKoala badge. The Launch sooner option costs $9 and lets the maker pick the launch week, skip review and be featured for 7 days.

## Uneed

> Daily product launch platform and directory for makers

Uneed is a launch platform and directory where makers submit new tools, apps and startups for daily community voting. It lists more than 10,000 products and also publishes reviews and curated alternatives.

- Website: https://www.uneed.best
- Page: https://another.directory/tools/uneed
- Category: [Marketing](https://another.directory/categories/marketing)
- Pricing: Freemium
- Platforms: Web
- Free plan: Yes
- Paid plans: $149 once
- Public API: Yes
- MCP server: Yes (https://www.uneed.best/mcp)
- Domain Rating (Ahrefs): 77
- Domain Rating 4 (Ahrefs' new model): 59
- Tags: product launches, startup directory, upvoting, backlinks, maker community, product reviews
- Listed: 23 Oct 2026
- Updated: 9 Nov 2026

### What is Uneed?

Makers submit a product and it is scheduled for a launch day. On that day the product appears on the homepage ranking, and the community upvotes it. The top three products of the day receive badges. Weekly, monthly and yearly winners also get badges and a feature in the newsletter.

The free route puts a product in a waiting line, with a launch date assigned automatically at the back. A launch-day vote score of 10 is needed to stay published, and 20 to keep a do-follow link. A paid option skips the line and lets the maker pick a date. Premium spots on the homepage are also sold. Uneed also runs reviews, alternatives pages, a deals section, a blog and a free read-only MCP server and REST API. AI agents can submit launches through an API.

### Who is Uneed for?

Founders, indie makers and small software teams who want exposure for a new product, a backlink and early feedback. It also suits people who browse new tools and apps and want to vote on or review them.

### Highlights

- Daily launch rankings ranked by community votes
- Top 3 daily products win badges
- Weekly, monthly and yearly winners featured in a newsletter
- Free read-only MCP server and REST API for product data
- Free launch queue or paid skip-the-line launch on a chosen date
- Product reviews and curated alternatives pages

### How much does Uneed cost?

Freemium. Makers can launch for free through a waiting line, or pay for a Skip-the-Waiting-Line launch on a chosen date. Specific prices are not stated on the pages provided.

## Builtbyindies

> Weekly product launches and feedback for indie makers

Builtbyindies is a launch platform for indie makers. Products go live in small weekly cohorts, the community upvotes and comments, and each product keeps a permanent page that search engines can index.

- Website: https://builtbyindies.com
- Page: https://another.directory/tools/builtbyindies
- Category: [Marketing](https://another.directory/categories/marketing)
- Pricing: Freemium
- Platforms: Web
- Free plan: Yes
- Domain Rating (Ahrefs): 43
- Domain Rating 4 (Ahrefs' new model): 11
- Tags: product launches, startup directory, maker community, indie hackers, upvoting, backlinks
- Listed: 12 Oct 2026
- Updated: 9 Nov 2026

### What is Builtbyindies?

Makers submit a product with a name, tagline, logo and a few screenshots. The product then launches in a weekly cohort that runs Monday to Sunday, UTC. During that week other makers upvote and comment. The top three products by upvotes receive a Product of the Week badge and a dofollow link.

Every launched product keeps a permanent page listing its description, pricing type, category, tech stack and maker. Pages can be browsed by category, pricing type and tech stack. Makers can post updates to a buildlog so people who found the product at launch can follow what ships next. Free launches wait for the next open week, and adding the site's badge to the maker's own site skips the queue. Paid plans let makers pick any launch week.

### Who is Builtbyindies for?

Solo founders and small teams who have a product to show and want early users, feedback from other makers and a backlink. It suits people comfortable with a community of fellow builders as the audience. Teams after a large mainstream audience may find the cohorts small by design.

### Highlights

- Free launches join a queue for the next open weekly cohort
- Top three products each week get a Product of the Week badge and a dofollow link
- Permanent product page with description, pricing type, category, tech stack and maker
- Buildlog for posting updates after launch
- Premium is $9 one-time with 14 days on the homepage spotlight
- Featured is $19 one-time with 30 days on the homepage and a blog post

### How much does Builtbyindies cost?

Freemium. Free launch with community scheduling, though the site says it may require karma. Premium is $9 one-time for 14 days on the homepage spotlight. Featured is $19 one-time for 30 days plus a blog post. No subscriptions.

## Flash

> Get your app listed on launch directories, straight from Claude.

Flash is an MCP server for Claude. You describe your app once in a chat, and Flash sorts about 870 launch directories for it, then submits the free ones for you.

- Website: https://www.getflashmcp.dev
- Page: https://another.directory/tools/flash
- Category: [Marketing](https://another.directory/categories/marketing)
- Pricing: Freemium
- Platforms: Web
- Free plan: Yes
- MCP server: Yes
- Domain Rating (Ahrefs): 0
- Domain Rating 4 (Ahrefs' new model): 0
- Tags: launch directory, mcp, claude, marketing, developer tools
- Listed: 12 Nov 2026
- Updated: 13 Nov 2026

### What is Flash?

Flash is an MCP server for Claude. You describe your app once in a chat, and Flash sorts about 870 launch directories for it: the free ones it can submit for you, the ones that want a badge on your site, the paid ones (it always asks first) and the ones you have to post yourself. It fills the free forms in a real browser, confirms the emails in its own inbox, and checks each directory until your listing is actually live, with a link back to your site. It never pays, never enters a card and never submits without your yes.

### Who is Flash for?

Makers who want their app listed on launch directories without filling in each form by hand, and who already work with Claude.

### Highlights

- Sorts about 870 launch directories for your app
- Fills the free forms in a real browser
- Confirms emails in its own inbox
- Checks each listing until it is live
- Never pays and never submits without your yes

### How much does Flash cost?

Freemium. Free in early access.

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From Another Directory (https://another.directory), a directory of new software tools. Lists what each site says; it is not a ranking or a review.
