# Plausible Analytics

> Cookie-free, EU-hosted web analytics for site owners

Plausible Analytics is a lightweight, open-source web analytics tool that serves as a simpler alternative to Google Analytics. It tracks site traffic without cookies and is hosted on European-owned infrastructure.

- Website: https://plausible.io
- Page: https://another.directory/tools/plausible-analytics
- Category: [Analytics](https://another.directory/categories/analytics)
- Pricing: Free trial
- Tags: web analytics, privacy analytics, open source, funnels, goal tracking
- Listed: 22 Oct 2026
- Updated: 22 Oct 2026

## What is Plausible Analytics?

Plausible collects pageviews and events through a small JavaScript snippet and shows the results on a single-page dashboard. It reports sources, pages, locations and devices, with a real-time view that updates every 30 seconds. Multiple sites can be viewed in a consolidated dashboard, and historical Google Analytics stats can be imported.

Beyond basic traffic, it supports goals that need no code, such as file downloads, form completions and outbound link clicks, along with custom events, custom properties and revenue tracking. Funnels can be strict or flexible, and a User Journeys view shows the paths visitors take. UTM campaigns are grouped into channels, Search Console data can be connected, and a dedicated channel separates traffic from AI assistants. Bots, referrer spam and data center traffic are filtered out by default.

## Who is Plausible Analytics for?

Site owners, marketers and small product teams that want clear traffic and conversion numbers without the complexity of Google Analytics. It suits teams that care about visitor privacy or EU data handling. Teams needing deep per-user product analytics are not the target, since the tool does not track individual users.

## Highlights

- Script is stated to be 54 times smaller than Google Analytics
- No cookies or persistent identifiers, so no consent banner is needed according to the site
- Codeless goals for downloads, form completions and outbound link clicks, plus revenue tracking
- Funnels with strict or flexible ordering, and a User Journeys explorer
- AI Assistants channel groups traffic from ChatGPT, Claude, Gemini and Perplexity
- Imports Google Analytics stats and connects to Search Console

## How much does Plausible Analytics cost?

Free trial. A 30-day free trial is offered with no credit card required. Paid plans are named Starter, Growth, Business and Enterprise and are priced by traffic volume; the page text does not list exact prices.

## Compare Plausible Analytics

- [Aptabase vs Plausible Analytics](https://another.directory/compare/aptabase-vs-plausible-analytics)
- [Fathom Analytics vs Plausible Analytics](https://another.directory/compare/fathom-analytics-vs-plausible-analytics)
- [Plausible Analytics vs Umami](https://another.directory/compare/plausible-analytics-vs-umami)

## Similar tools

- [Umami](https://another.directory/tools/umami): Cookie-free web and product analytics, self-hosted or cloud
- [Aptabase](https://another.directory/tools/aptabase): Privacy-first, open source analytics for mobile and desktop apps
- [Fathom Analytics](https://another.directory/tools/fathom-analytics): Cookieless website analytics for privacy-minded site owners
- [DistriDash](https://another.directory/tools/distridash): Post-level revenue attribution for indie SaaS founders
- [All Plausible Analytics alternatives](https://another.directory/tools/plausible-analytics/alternatives)

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From Another Directory (https://another.directory), a directory of new software tools. Written from plausible.io and editable by its maker; it describes what the site says and is not a review.