# Umami

> Cookie-free web and product analytics, self-hosted or cloud

Umami is an open-source web and product analytics platform that reports traffic, behavior, conversion, retention and revenue without cookies. It can be self-hosted or used as the hosted Umami Cloud service.

- Website: https://umami.is
- Page: https://another.directory/tools/umami
- Category: [Analytics](https://another.directory/categories/analytics)
- Pricing: Freemium
- Tags: web analytics, product analytics, open source, privacy analytics, funnels, session replay
- Listed: 22 Oct 2026
- Updated: 22 Oct 2026

## What is Umami?

A tracker script collects pageviews as soon as it is installed. The dashboard shows pageviews, visitors, bounce rate and average visit time, with filters by country and device, date range comparison, and automatic UTM tracking. Custom events can be added with a data-umami-event attribute or umami.track(), and carry properties such as plan or order value.

Reports cover funnels, goals, journeys (sequences of three to seven steps), retention by first-visit day, attribution and revenue tied to events. Segments and cohorts can be saved and applied as filters. Session replay and heatmaps use a separate recorder script, with form inputs masked by default. Visitors are identified by an anonymous session ID unless umami.identify() is used to link a logged-in user's sessions. An MCP server lets AI assistants query the reports with read-only access.

## Who is Umami for?

Suited to product, growth and engineering teams, and to site owners who want traffic and product analytics in one tool without a cookie banner. Teams that want to run their own infrastructure can self-host. Session replay and heatmaps on Cloud require a Business plan or above.

## Highlights

- No cookies and no personal data collected by default
- Funnels, goals, journeys, retention, segments and cohorts
- Session replay and heatmaps on Business and Enterprise Cloud plans
- Official read-only MCP server for Claude, ChatGPT and Cursor
- Self-host the open-source platform or use Umami Cloud
- Custom events via a data attribute or umami.track()

## How much does Umami cost?

Freemium. Umami Cloud has a Hobby plan at $0 per month (100K events, 1 website), Pro at $20 per month and Business at $200 per month, both with a 14-day free trial. Enterprise pricing is custom. The open-source version can be self-hosted.

## Compare Umami

- [Aptabase vs Umami](https://another.directory/compare/aptabase-vs-umami)
- [Fathom Analytics vs Umami](https://another.directory/compare/fathom-analytics-vs-umami)
- [Plausible Analytics vs Umami](https://another.directory/compare/plausible-analytics-vs-umami)

## Similar tools

- [Plausible Analytics](https://another.directory/tools/plausible-analytics): Cookie-free, EU-hosted web analytics for site owners
- [Aptabase](https://another.directory/tools/aptabase): Privacy-first, open source analytics for mobile and desktop apps
- [Fathom Analytics](https://another.directory/tools/fathom-analytics): Cookieless website analytics for privacy-minded site owners
- [DistriDash](https://another.directory/tools/distridash): Post-level revenue attribution for indie SaaS founders
- [All Umami alternatives](https://another.directory/tools/umami/alternatives)

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From Another Directory (https://another.directory), a directory of new software tools. Written from umami.is and editable by its maker; it describes what the site says and is not a review.