# Submit your tool to WhatTheAI

> WhatTheAI is a large AI tools directory with a newsletter and social channels. You sign in and submit a tool with features, platforms and a screenshot; the free listing waits in a standard review queue, and paid options add featured placement and promotion.

- Website: https://whattheai.tech
- Submit at: https://whattheai.tech/submit
- Type: directory
- Free, or $49 once for Featured Fast-Track, nofollow link, time to list: Free: standard queue, can take a while, the site says, DR 38
- For: AI tools
- Facts checked: 2026-11-13

## Is WhatTheAI worth it?

Worth a free submission for AI tool makers who want another place to be found, since the listing is free and needs no badge. Do not submit for SEO: every listing checked in November 2026 had a Visit Website link marked ugc nofollow. The $49 Featured Fast-Track skips the queue and adds placement; the $249 newsletter Spotlight is the option aimed at actual reach. Both are hard to justify without a clear reason to target this audience.

## Who should submit to WhatTheAI?

Suits makers of AI tools aimed at consumers and small businesses who want discovery in a big AI catalog and possibly newsletter exposure. It does not suit people collecting followed links, non-AI software, or developer tools whose buyers do not browse AI directories.

## What you need before you submit

- An account via Google or email magic link
- An AI tool
- Tool name, one-line description, long description and key features
- Platforms, pricing type and categories
- A screenshot or hero image

## How to submit

1. Open whattheai.tech/submit and sign in
2. Enter basic info, key features, platforms and pricing
3. Upload the screenshot
4. Pick Regular listing (free), Featured Fast-Track ($49) or Exposure Bundle ($299)
5. Wait for review

## Pros

- Free listing with no badge or backlink requirement
- Large AI catalog with categories and comparisons
- The site says it has 120K+ newsletter subscribers
- Page built from your key features reads like a small review

## Cons

- Link is ugc nofollow (checked November 2026)
- Free queue has no stated time
- Paid add-ons are pricey for what they give
- AI tools only

## Tips

- Write concrete key features, since the listing page is built from them
- Choose specific categories rather than Other, which already holds thousands of tools
- Only consider the $249 newsletter Spotlight if the audience size claims fit your product

## Questions

### How much does it cost to list a tool on WhatTheAI?

Listing a tool on WhatTheAI is free, or $49 once for Featured Fast-Track.

### Does WhatTheAI give a dofollow link?

No. Its links are nofollow: a listing can send visitors, but passes no ranking signals.

### Does WhatTheAI ask for a backlink or a badge?

No. It lists a tool without asking for a badge or a link back.

### How long does WhatTheAI take to list a tool?

Free: standard queue, can take a while, the site says.

### Is the WhatTheAI link dofollow?

No. Listing pages checked in November 2026 had Visit Website links with rel=noopener noreferrer ugc nofollow.

### How much does WhatTheAI cost?

The regular listing is free. Featured Fast-Track is $49 once, the Exposure Bundle is $299, and add-ons include a $249 newsletter Spotlight, a $79 blog post and a $199 founder interview.

### How long does approval take?

The free plan is a standard review queue that the site says can take a while. Paid fast-track listings get priority review.

### How big is the site?

The homepage says it lists 34,000+ tools and has 400K+ Instagram followers and 120K+ newsletter subscribers. These are the site's own figures.

## Alternatives to WhatTheAI

- [Docker Hub](https://another.directory/where-to-launch/docker-hub)
- [Docker MCP Catalog](https://another.directory/where-to-launch/docker-mcp-catalog)
- [Startup Fame](https://another.directory/where-to-launch/startup-fame)
- [Twelve Tools](https://another.directory/where-to-launch/twelve-tools)
- [Dang.ai](https://another.directory/where-to-launch/dang-ai)
- [Findly.tools](https://another.directory/where-to-launch/findly-tools)
- [Turbo0](https://another.directory/where-to-launch/turbo0)
- [One Page Love](https://another.directory/where-to-launch/one-page-love)

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DR: Domain Rating by Ahrefs (https://ahrefs.com/).

From Another Directory (https://another.directory/where-to-launch). Another Directory gives every tool a page that says what it does, who it's for and what it costs. List a tool at https://another.directory/submit, or have an AI agent do it: https://another.directory/submit.md