Product analytics tools

These three tools track how people use websites and apps, but they start from different places. Each offers a free way in.

Google Analytics is Google's event-based service for sites and apps, with a paid 360 version priced on request. PostHog bundles analytics, session replays, errors and logs in one product data platform, with usage-based pricing. Umami is open source and cookie-free, and it can be self-hosted or run as Umami Cloud, which has paid plans at $20 and $200 per month.