Buffer is a social media management tool for scheduling posts, replying to comments and reviewing performance across many networks. It suits creators, small businesses, brands and agencies that post on a regular basis.
What is Buffer?
Buffer connects to social accounts and lets users schedule content to them from one place. Supported channels listed on the site include Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, Mastodon, X and Substack. Posts can be created, organized and repurposed for each channel, with an AI assistant that brainstorms ideas, rewrites text and drafts platform-specific posts.
Other parts of the product cover replying to comments from a single dashboard, basic and in-depth analytics, and team collaboration with editing and approval of posts. A mobile app handles account management on the go, and a Start page turns a social bio into a personal hub. Developers can use a GraphQL API at api.buffer.com, and Buffer can be connected to Claude or ChatGPT to pull performance data and send content to the queue.
Who is Buffer for?
Suited to solo creators, small businesses, brands and agencies that publish to several social networks and want scheduling, engagement and reporting in one workspace. Teams that need an approval step for posts will find it relevant. Developers and automation users can build on the API or connect an AI assistant.
Highlights
- Schedules to Facebook, Instagram, TikTok, LinkedIn, X and more
- Also posts to Bluesky, Threads, Mastodon and Substack
- Single dashboard for triaging and replying to comments
- Team workflow to edit and approve posts
- GraphQL API with bearer token or OAuth 2.0 PKCE
- Connects to Claude or ChatGPT over MCP
How much does Buffer cost?
Freemium. The site mentions a forever free plan and paid upgrades, but the pages provided do not list plan names or prices.
