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Submit your tool to Built In

Built In is an American tech jobs and tech media site. Founders and tech leads can pitch articles to its Expert Contributors Network, and companies can buy employer profiles that list jobs.

Go to the submit page Dofollow link Free if an article pitch is accepted

Is Built In worth it?

Worth it for founders and engineers who can write a useful, non-promotional article about a real problem they solved. In-body links in published contributor articles had no rel attribute when checked, so a mention of the product's site inside a useful article can pass link value. Company profiles are part of paid employer memberships aimed at hiring, and their website links are nofollow, so they are not a launch channel. Expect professional editing and a high bar.

Who should submit to Built In?

Suits founders, CTOs, developers, data scientists, designers and marketers at software companies who can share first-hand lessons. Also suits companies hiring tech staff in the United States. Not a fit for product announcements, press releases, or makers who want a quick listing page.

What you need before you submit

  • A pitch paragraph about a professional challenge or lesson
  • First-hand expertise in the topic
  • Non-promotional, editorial-quality writing
  • For company profiles: a paid Built In employer membership

How to submit to Built In

  1. Read the Expert Contributors page on builtin.com
  2. Write one paragraph outlining the professional challenge to cover
  3. Email it to the contributor address given in the Built In announcement post
  4. If accepted, write and revise the article with Built In editors
  5. Mention the product only where it fits the story

Built In: pros and cons

Pros

  • Followed in-body links in contributor articles
  • Professional editing
  • Tech readers in the United States
  • No fee to contribute

Cons

  • Editorial approval needed, no guaranteed placement
  • Promotional pieces are unlikely to run
  • Company profiles are paid and nofollow
  • No stated reply time

Tips for Built In

  • Pitch a specific problem and what the team learned, not the product
  • Use data or a real incident from building the product
  • One natural link to the product's site or a relevant page is enough
  • Repurpose the published article on a company blog only if Built In allows it

Questions about Built In

How much does it cost to list a tool on Built In?
Listing a tool on Built In is free if an article pitch is accepted.
Does Built In give a dofollow link?
Yes. A listing on Built In links to your site with a dofollow link.
Does Built In ask for a backlink or a badge?
No. It lists a tool without asking for a badge or a link back.
How long does Built In take to list a tool?
Not stated; editors reply to pitches.
Is the link from Built In dofollow?
When checked in November 2026, links inside Expert Contributor articles had no rel attribute, so they are followed. Website links on company profile pages use rel noopener nofollow.
What does it cost?
Contributing an article is free if the pitch is accepted. Company profiles come with paid employer memberships; Built In does not publish prices and asks employers to book a demo.
How does a founder get published?
Send a paragraph outlining the professional challenge to write about to the contributor email in the Built In announcement post. Editors pick pitches and edit accepted articles.
Can a product be listed like a directory entry?
No. Built In lists companies as employers for hiring, not software products for users.

Facts checked . DR: Domain Rating by Ahrefs, checked . DR 4 is Ahrefs' new model, shown on ahrefs.com from 1 December 2026. DR changes; check a place before you pay for it.

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