Is BuiltByIndies worth it?
Free is fine for a listing and some votes, but the product link is nofollow unless you finish in the weekly top 3. If you want the link, Plus at $19 is the useful tier: the site says it adds 4 dofollow links and lets you pick your week. Featured ($49) and All-in ($99) mostly buy homepage time and a newsletter spot. Adding the optional badge moves a free launch 4 weeks earlier, so use it if the queue is long.
Who should submit to BuiltByIndies?
Fits indie hackers and solo founders who will take part in the community, upvote others and engage with comments. Less useful for teams that just want a quick backlink without paying, since free links are nofollow. Not a fit for large companies or agencies looking for reach.
What you need before you submit
- Google or email account
- Name, URL, tagline, up to three categories and pricing model
- Description, a 500x500 logo and cover images
- Upvote a few current products; some karma may be required for the free queue
How to submit to BuiltByIndies
- Sign in with Google or email
- Complete the product form until it reads 100%
- Submit, then choose Free, Plus, Featured or All-in
- For free, optionally add the badge to launch 4 weeks sooner
- Engage during your launch week
BuiltByIndies: pros and cons
Pros
- Paid plans give dofollow links from several pages (the site says 4 to 7)
- Weekly format gives a full week of exposure
- Badge is optional, not required
- The site says the newsletter reaches 2,500+ makers
Cons
- Free listings checked were nofollow
- Free queue can be weeks long
- Karma and upvoting required before a free launch
- Many listings are low-effort tools and directories
Tips for BuiltByIndies
- Add the badge on the last step to move a free launch 4 weeks earlier
- Pick Plus at $19 if the dofollow link is the goal
- Launch in a lighter week to aim for top 3
- Post in the community before launch to earn karma
Questions about BuiltByIndies
How much does it cost to list a tool on BuiltByIndies?
Does BuiltByIndies give a dofollow link?
Does BuiltByIndies ask for a backlink or a badge?
How long does BuiltByIndies take to list a tool?
Is the BuiltByIndies link dofollow?
How much does BuiltByIndies cost?
How long is the free queue?
Do I need a badge?
Facts checked . DR: Domain Rating by Ahrefs, checked . DR 4 is Ahrefs' new model, shown on ahrefs.com from 1 December 2026. DR changes; check a place before you pay for it.