Is First Look worth it?
Useful for a followed link if you have time to write a 500 character description and can keep a badge on your site. The free link is re-checked weekly and drops to nofollow if the badge goes. If you do not want the badge, $15.99 once gives a permanent followed link and skips the queue. The submit form asks for a lot, so prepare logo, screenshots and description first. Ignore the upgrade prompt if you want the free route.
Who should submit to First Look?
Suits makers of AI tools, image and video generators and small SaaS products. It does not suit products unrelated to AI or software, or makers who will neither place a badge nor pay.
What you need before you submit
- An account
- Tool URL, name and tagline
- Description of 500 to 5,000 characters
- Logo up to 500 KB (SVG, WEBP, PNG or JPG)
- Up to 3 categories, pricing model and platforms
- For a followed free link: the First Look badge on your site
How to submit to First Look
- Sign in at firstlook.tools
- Open Submit and enter the tool URL, or use the AI autofill
- Add description, logo, screenshots and categories
- Choose a paid plan or the free listing
- For free, add one of the badge embeds to your site
- Wait in the 7 day queue
First Look: pros and cons
Pros
- Followed Visit link on listing pages
- Low one-time paid price
- Dual Directory plan adds a listing on dofollow.tools
- Screenshots and video supported
Cons
- Free listing waits 7 days
- Free link turns nofollow if the badge is removed, checked weekly
- Long form with a 500 character minimum description
- Upgrade prompt appears when submitting for free
Tips for First Look
- Write the description in markdown with features and use cases to pass the minimum
- Keep the logo under 500 KB
- Place the badge somewhere permanent before submitting
- The Dual Directory plan is worth comparing if you plan to pay anyway
Questions about First Look
How much does it cost to list a tool on First Look?
Does First Look give a dofollow link?
Does First Look ask for a backlink or a badge?
How long does First Look take to list a tool?
Is the First Look link dofollow?
How much does First Look cost?
How long does approval take?
What does the form require?
Facts checked . DR: Domain Rating by Ahrefs, checked . DR 4 is Ahrefs' new model, shown on ahrefs.com from 1 December 2026. DR changes; check a place before you pay for it.