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Submit your tool to HoTools

An online tools directory, mostly AI and SaaS products, with categories, tags and collections. The free plan needs a text link to hotools.com on your homepage and is reviewed within 72 hours; Pro costs $5 once.

Go to the submit page Dofollow link Free with a backlink, or $5 once

Is HoTools worth it?

A reasonable cheap directory for AI and SaaS tools: listing pages checked link out with no rel attribute, so the link is followed on both plans. The $5 Pro plan is the better deal for most makers, since it skips the homepage backlink, gets 24 hour review and a featured badge. Use the free plan only if you are fine adding a visible link to hotools.com on your homepage.

Who should submit to HoTools?

Suits makers of AI tools, SaaS and developer tools who want a followed link at little or no cost. It suits less those who will not place a backlink and will not pay $5, or anyone expecting meaningful referral traffic, as no traffic figures are published.

What you need before you submit

  • An account (email and password, or Google)
  • Website URL, name, categories, tags, short description and introduction
  • A square icon and a 16:9 image
  • Free plan: a text link to hotools.com on your homepage

How to submit to HoTools

  1. Sign in at hotools.com (submit redirects to the login page)
  2. Choose Free or Pro ($5)
  3. Fill in the details and upload the icon and 16:9 image
  4. Free plan: add the HoTools text link to your homepage and verify it
  5. Submit and wait for review (72 hours free, 24 hours Pro)

HoTools: pros and cons

Pros

  • Followed links on listing pages
  • Pro is only $5 once and needs no backlink
  • Listings can be updated anytime
  • The site says you get 3 dofollow links

Cons

  • Free plan requires a homepage link to hotools.com
  • Account required
  • No published traffic numbers
  • Free listings get no featured placement

Tips for HoTools

  • Prepare both images in advance, square and 16:9
  • If you use the free plan, place the link on the homepage itself before verifying
  • Pick categories and tags carefully, since they create extra internal pages

Questions about HoTools

How much does it cost to list a tool on HoTools?
Listing a tool on HoTools is free with a backlink, or $5 once.
Does HoTools give a dofollow link?
Yes. A listing on HoTools links to your site with a dofollow link.
Does HoTools ask for a backlink or a badge?
Yes. It asks for its badge or a link back on your site before it lists a tool. Check whether it has to be on the homepage or can go on any page.
How long does HoTools take to list a tool?
Free within 72 hours, Pro within 24 hours.
How much does HoTools cost?
Free if you add a text link to hotools.com on your homepage, or $5 one-time for Pro with no backlink, 24 hour review and a featured badge.
Is the link dofollow?
Yes. Checked in November 2026 on several listing pages, the Visit Website links carry no rel attribute, only UTM parameters.
How long does review take?
The site says up to 72 hours on the free plan and within 24 hours on Pro.
What backlink is required?
On the free plan, a plain text link reading HoTools pointing to https://hotools.com/ on your homepage.

Facts checked . DR: Domain Rating by Ahrefs, checked . DR 4 is Ahrefs' new model, shown on ahrefs.com from 1 December 2026. DR changes; check a place before you pay for it.

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