Is The One Startup worth it?
Fine for a followed link if you accept the backlink or pay $9.90. The pricing page caps free reviews at 5 listings a day, so expect a queue. Traffic is not stated anywhere useful, and a large share of listings are other directories and AI tools, so do not expect buyers. Treat it as one cheap backlink in a wider directory run.
Who should submit to The One Startup?
Suits SaaS, AI and developer tool makers collecting backlinks during a launch. Not a good fit for anyone hoping for customer traffic, or for makers who will not link back and do not want to pay.
What you need before you submit
- An account via Google, GitHub or email
- Product link, name, categories, tags and descriptions
- A square icon and a 16:9 image
- A backlink to their site for the free plan
How to submit to The One Startup
- Sign in at theonestartup.com/submit
- Fill in the product details and upload images
- Submit to create the draft
- Pick Free, Pro ($9.90) or Sponsor ($19.90 a week)
- For Free, add the backlink and wait in the review queue
The One Startup: pros and cons
Pros
- Followed link on the listing page
- Free option
- Paid plan is a one-time $9.90
- Pro lets you publish when you want
Cons
- Only 5 free listings reviewed per day
- Backlink required on the free plan
- No stated traffic figures
- Many listings are other directories
Tips for The One Startup
- Pay $9.90 if your launch date matters
- Choose tags carefully, since listings are filtered by them
- Keep the backlink up, since the free plan depends on it
Questions about The One Startup
How much does it cost to list a tool on The One Startup?
Does The One Startup give a dofollow link?
Does The One Startup ask for a backlink or a badge?
How long does The One Startup take to list a tool?
Is The One Startup link dofollow?
How much does The One Startup cost?
How long is the wait?
Is it still active?
Facts checked . DR: Domain Rating by Ahrefs, checked . DR 4 is Ahrefs' new model, shown on ahrefs.com from 1 December 2026. DR changes; check a place before you pay for it.