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Submit your tool to WhatTheAI

WhatTheAI is a large AI tools directory with a newsletter and social channels. You sign in and submit a tool with features, platforms and a screenshot; the free listing waits in a standard review queue, and paid options add featured placement and promotion.

Go to the submit page Nofollow link Free, or $49 once for Featured Fast-Track

Is WhatTheAI worth it?

Worth a free submission for AI tool makers who want another place to be found, since the listing is free and needs no badge. Do not submit for SEO: every listing checked in November 2026 had a Visit Website link marked ugc nofollow. The $49 Featured Fast-Track skips the queue and adds placement; the $249 newsletter Spotlight is the option aimed at actual reach. Both are hard to justify without a clear reason to target this audience.

Who should submit to WhatTheAI?

Suits makers of AI tools aimed at consumers and small businesses who want discovery in a big AI catalog and possibly newsletter exposure. It does not suit people collecting followed links, non-AI software, or developer tools whose buyers do not browse AI directories.

What you need before you submit

  • An account via Google or email magic link
  • An AI tool
  • Tool name, one-line description, long description and key features
  • Platforms, pricing type and categories
  • A screenshot or hero image

How to submit to WhatTheAI

  1. Open whattheai.tech/submit and sign in
  2. Enter basic info, key features, platforms and pricing
  3. Upload the screenshot
  4. Pick Regular listing (free), Featured Fast-Track ($49) or Exposure Bundle ($299)
  5. Wait for review

WhatTheAI: pros and cons

Pros

  • Free listing with no badge or backlink requirement
  • Large AI catalog with categories and comparisons
  • The site says it has 120K+ newsletter subscribers
  • Page built from your key features reads like a small review

Cons

  • Link is ugc nofollow (checked November 2026)
  • Free queue has no stated time
  • Paid add-ons are pricey for what they give
  • AI tools only

Tips for WhatTheAI

  • Write concrete key features, since the listing page is built from them
  • Choose specific categories rather than Other, which already holds thousands of tools
  • Only consider the $249 newsletter Spotlight if the audience size claims fit your product

Questions about WhatTheAI

How much does it cost to list a tool on WhatTheAI?
Listing a tool on WhatTheAI is free, or $49 once for Featured Fast-Track.
Does WhatTheAI give a dofollow link?
No. Its links are nofollow: a listing can send visitors, but passes no ranking signals.
Does WhatTheAI ask for a backlink or a badge?
No. It lists a tool without asking for a badge or a link back.
How long does WhatTheAI take to list a tool?
Free: standard queue, can take a while, the site says.
Is the WhatTheAI link dofollow?
No. Listing pages checked in November 2026 had Visit Website links with rel=noopener noreferrer ugc nofollow.
How much does WhatTheAI cost?
The regular listing is free. Featured Fast-Track is $49 once, the Exposure Bundle is $299, and add-ons include a $249 newsletter Spotlight, a $79 blog post and a $199 founder interview.
How long does approval take?
The free plan is a standard review queue that the site says can take a while. Paid fast-track listings get priority review.
How big is the site?
The homepage says it lists 34,000+ tools and has 400K+ Instagram followers and 120K+ newsletter subscribers. These are the site's own figures.

Facts checked . DR: Domain Rating by Ahrefs, checked . DR 4 is Ahrefs' new model, shown on ahrefs.com from 1 December 2026. DR changes; check a place before you pay for it.

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