Free analytics tools

Three analytics tools on this page offer a free way to start. All three are freemium, so free use has limits.

Aptabase suits mobile and desktop apps. It is open source, skips cookies and personal data, and its free tier covers 20,000 events per month. Umami focuses on web and product analytics. Its Hobby plan costs $0 for 100K events and one website, and the open-source version can be self-hosted. PostHog is broader. It keeps analytics, session replays, errors and logs in one place for product teams, with usage-based pricing.