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Comparison

Spreelytics vs Umami

Which one fits

Spreelytics is the better fit for SaaS teams that want to see which channels bring paying customers, and who are leaving GA4. It has no self-hosting. Umami is the better fit for teams that want to run their own infrastructure, avoid cookies, or need heatmaps, which Cloud offers from the Business plan at $200 per month.

Free plan
Spreelytics Yes, free plan
Umami Yes, free plan
Open source
Spreelytics —
Umami Yes
Both do
web analytics, product analytics, session replay

Spreelytics and Umami are both web analytics tools with a free tier and an MCP server for AI assistants. They differ in what they put first.

Spreelytics matches payments from Stripe, Paddle, Polar or Lemon Squeezy to the channel that brought the visitor. Its free plan covers 100,000 events a month with unlimited projects and team members.

Umami is open source and cookie-free by default. It can be self-hosted or run as Umami Cloud, which starts at $0 for one website.

What it is

Spreelytics
Web analytics that traces revenue back to each channel
Umami
Cookie-free web and product analytics, self-hosted or cloud

Free plan

Spreelytics
Yes, free plan
Umami
Yes, free plan

Open source

Spreelytics
—
Umami
Yes

Pricing

Spreelytics
Freemium. The free plan includes 100,000 events a month with unlimited projects, team members and dashboards, and keeps 13 months of data. The Growth plan adds session replay and the in-app AI assistant and keeps data for five years. Growth prices are on the pricing page and not stated in the source.
Umami
Freemium. Umami Cloud has a Hobby plan at $0 per month (100K events, 1 website), Pro at $20 per month and Business at $200 per month, both with a 14-day free trial. Enterprise pricing is custom. The open-source version can be self-hosted.

Who it is for

Spreelytics
Suited to SaaS founders, marketers and small teams moving off GA4, Mixpanel or Amplitude who want to see which channels bring in paying customers. It fits teams that use Stripe, Paddle, Polar or Lemon Squeezy. It does not suit those who need heatmaps, feature flags, A/B experiments or a self-hosted install.
Umami
Suited to product, growth and engineering teams, and to site owners who want traffic and product analytics in one tool without a cookie banner. Teams that want to run their own infrastructure can self-host. Session replay and heatmaps on Cloud require a Business plan or above.

Highlights

Spreelytics
Revenue from Stripe, Paddle, Polar and Lemon Squeezy credited to the source channel. Last-touch or linear attribution with a 1 to 90 day lookback window. MCP server works with Claude Code, Claude Desktop, Cursor, Windsurf and VS Code. Counts AI crawlers server-side, split into assistants, search and training. One first-party cookie by default, or a cookieless mode per project. Free plan covers 100,000 events a month with unlimited projects and team members.
Umami
No cookies and no personal data collected by default. Funnels, goals, journeys, retention, segments and cohorts. Session replay and heatmaps on Business and Enterprise Cloud plans. Official read-only MCP server for Claude, ChatGPT and Cursor. Self-host the open-source platform or use Umami Cloud. Custom events via a data attribute or umami.track().

Listed

Spreelytics
27 Oct 2026
Umami
22 Oct 2026
Visit Spreelytics Visit Umami

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