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Comparison

Google Analytics vs Spreelytics

Which one fits

Google Analytics is the better fit for teams that want free, detailed traffic data, run Google Ads, or need web and app data in one property with BigQuery export. Spreelytics is the better fit for SaaS founders and small teams that want to see which channels bring paying customers, and that use one of its four payment providers.

Free plan
Google Analytics Yes, free plan
Spreelytics Yes, free plan
Pricing
Google Analytics Freemium
Spreelytics Freemium
Both do
web analytics, product analytics

Google Analytics and Spreelytics both measure website traffic, but they start from different places. Google Analytics is Google's free, event-based service for sites and apps. It links to Google Ads and Search Console and exports raw events to BigQuery.

Spreelytics focuses on revenue. It matches payments from Stripe, Paddle, Polar or Lemon Squeezy to the channel that brought the visitor. Its free plan covers 100,000 events a month, and session replay and the AI assistant come with the paid Growth plan.

What it is

Google Analytics
Free web and app analytics from Google, built around events
Spreelytics
Web analytics that traces revenue back to each channel

Free plan

Google Analytics
Yes, free plan
Spreelytics
Yes, free plan

Pricing

Google Analytics
Freemium. Google Analytics is free. Google Analytics 360, the enterprise version with higher limits and support, is sold through Google with prices on request.
Spreelytics
Freemium. The free plan includes 100,000 events a month with unlimited projects, team members and dashboards, and keeps 13 months of data. The Growth plan adds session replay and the in-app AI assistant and keeps data for five years. Growth prices are on the pricing page and not stated in the source.

Who it is for

Google Analytics
Website owners, marketers and product teams who want detailed traffic and conversion data at no cost, especially those already running Google Ads or other Google marketing tools. Teams that need cookieless tracking or full data ownership often look at privacy-focused alternatives instead.
Spreelytics
Suited to SaaS founders, marketers and small teams moving off GA4, Mixpanel or Amplitude who want to see which channels bring in paying customers. It fits teams that use Stripe, Paddle, Polar or Lemon Squeezy. It does not suit those who need heatmaps, feature flags, A/B experiments or a self-hosted install.

Highlights

Google Analytics
Free for most sites and apps. Web and app data in one property through the Firebase SDK. Key events to track conversions and sign-ups. Funnel, path and segment explorations. Audience sharing with Google Ads. Raw event export to BigQuery.
Spreelytics
Revenue from Stripe, Paddle, Polar and Lemon Squeezy credited to the source channel. Last-touch or linear attribution with a 1 to 90 day lookback window. MCP server works with Claude Code, Claude Desktop, Cursor, Windsurf and VS Code. Counts AI crawlers server-side, split into assistants, search and training. One first-party cookie by default, or a cookieless mode per project. Free plan covers 100,000 events a month with unlimited projects and team members.

Listed

Google Analytics
24 Oct 2026
Spreelytics
27 Oct 2026
Visit Google Analytics Visit Spreelytics

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