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Comparison

Fathom Analytics vs Spreelytics

Which one fits

Fathom Analytics is the better fit for site owners and agencies who want simple traffic numbers, no consent banner and EU-routed data, and who accept a trial then a paid plan. Spreelytics fits SaaS teams that want revenue, MRR and funnels linked to each channel, and want to start on a free plan. It does not offer heatmaps or self-hosting.

Free plan
Fathom Analytics Free trial, then paid
Spreelytics Yes, free plan
Pricing
Fathom Analytics Free trial
Spreelytics Freemium
Both do
web analytics, cookieless

Fathom Analytics and Spreelytics both replace Google Analytics with a single script tag, but they aim at different questions. Fathom is cookieless and keeps traffic and conversions on one dashboard. It offers a 7-day free trial, with paid plans from $15/month.

Spreelytics ties payments from Stripe, Paddle, Polar or Lemon Squeezy to the channel that earned them. It adds funnels, retention and session replay, and its free plan covers 100,000 events a month.

What it is

Fathom Analytics
Cookieless website analytics for privacy-minded site owners
Spreelytics
Web analytics that traces revenue back to each channel

Free plan

Fathom Analytics
Free trial, then paid
Spreelytics
Yes, free plan

Pricing

Fathom Analytics
Free trial. A 7-day free trial is offered, and paid plans start from $15/month. The site says plans can be cancelled anytime.
Spreelytics
Freemium. The free plan includes 100,000 events a month with unlimited projects, team members and dashboards, and keeps 13 months of data. The Growth plan adds session replay and the in-app AI assistant and keeps data for five years. Growth prices are on the pricing page and not stated in the source.

Who it is for

Fathom Analytics
Suited to site owners, marketers and agencies who want traffic and conversion numbers without cookie banners or the complexity of Google Analytics. It fits European companies concerned with GDPR, and teams moving off GA4 who want to import history. Teams needing deep user-level tracking may want something else.
Spreelytics
Suited to SaaS founders, marketers and small teams moving off GA4, Mixpanel or Amplitude who want to see which channels bring in paying customers. It fits teams that use Stripe, Paddle, Polar or Lemon Squeezy. It does not suit those who need heatmaps, feature flags, A/B experiments or a self-hosted install.

Highlights

Fathom Analytics
Cookieless tracking, so no consent banner is needed for analytics. EU traffic routed through European-owned infrastructure by default. Imports history from Google Analytics (GA4). Event tracking for form submissions, link clicks, ecommerce conversions and 404 pages. Shareable dashboards with optional password and expiry date. API for managing sites and events and pulling custom reports.
Spreelytics
Revenue from Stripe, Paddle, Polar and Lemon Squeezy credited to the source channel. Last-touch or linear attribution with a 1 to 90 day lookback window. MCP server works with Claude Code, Claude Desktop, Cursor, Windsurf and VS Code. Counts AI crawlers server-side, split into assistants, search and training. One first-party cookie by default, or a cookieless mode per project. Free plan covers 100,000 events a month with unlimited projects and team members.

Listed

Fathom Analytics
22 Oct 2026
Spreelytics
27 Oct 2026
Visit Fathom Analytics Visit Spreelytics

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