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Submit your tool to Trustpilot

Trustpilot is a public review platform where customers rate businesses by domain. A software company claims its free profile, invites customers to leave reviews and replies to them.

Go to the submit page Nofollow link Free plan; Plus from $319/month per domain

Is Trustpilot worth it?

Useful for consumer facing and SMB SaaS where buyers check reviews before paying, less so for developer tools. The free plan covers claiming the profile, replying and 50 automated review invitations a month, which is enough for a small product. The website link is nofollow, so treat it as trust and brand search coverage, not SEO. Paid plans start at $319 per month per domain on 12 month contracts, which is too much for most small makers.

Who should submit to Trustpilot?

Suits B2C apps, ecommerce tools, subscription software and SMB SaaS with paying customers who can leave reviews. Does not suit pre launch products, B2B tools whose buyers read G2 or Capterra instead, or makers who mainly want backlinks.

What you need before you submit

  • A live website on your own domain
  • A business account, free
  • Verification that you control the domain
  • Real customers to invite; reviews must follow Trustpilot guidelines

How to submit to Trustpilot

  1. Search your domain on trustpilot.com; a profile may already exist
  2. Create a free business account at business.trustpilot.com
  3. Verify the domain and claim the profile
  4. Add logo, description and category
  5. Send review invitations to recent customers and reply to reviews

Trustpilot: pros and cons

Pros

  • Free plan with 50 automated invitations a month
  • Profiles often rank for brand name plus reviews searches
  • The site says 1.17+ million businesses have reviews there

Cons

  • Website links are nofollow
  • Anyone can create a profile for your domain and post reviews
  • Paid plans start at $319 per month per domain with 12 month contracts
  • Offering incentives for reviews breaks the rules

Tips for Trustpilot

  • Claim the profile before negative reviews pile up unanswered
  • Invite customers right after a successful moment in the product
  • Reply to every negative review with a fix
  • Use the free TrustBox widget on your site

Questions about Trustpilot

How much does it cost to list a tool on Trustpilot?
Listing a tool on Trustpilot is free plan; Plus from $319/month per domain.
Does Trustpilot give a dofollow link?
No. Its links are nofollow: a listing can send visitors, but passes no ranking signals.
Does Trustpilot ask for a backlink or a badge?
No. It lists a tool without asking for a badge or a link back.
How long does Trustpilot take to list a tool?
Profile claim after domain verification.
Is Trustpilot free for software companies?
Yes. The free plan lets you claim your profile, reply to reviews and send 50 automated invitations a month. Plus starts at $319 per month per domain, billed annually.
Is the Trustpilot link dofollow?
No. Checked in November 2026: Visit website links on profile pages carry rel nofollow noopener.
Can I remove a profile for my product?
No. Profiles are tied to a domain and stay public; you can claim and manage it.

Facts checked . DR: Domain Rating by Ahrefs, checked . DR 4 is Ahrefs' new model, shown on ahrefs.com from 1 December 2026. DR changes; check a place before you pay for it.

Alternatives to Trustpilot

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94 DR 4: 94 Linktree

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93 DR 4: 93 Dribbble

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92 DR 4: 91 Docker Hub

Docker Hub is the default public registry for container images. Any Docker account can create unlimited public repositories for free, push images, and publish a Markdown overview with links. Repository pages show pull counts, stars, tags and categories, and they appear in Docker Hub search and on Google.

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92 DR 4: 91 Docker MCP Catalog

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directory · Free, by pull request on GitHub

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90 DR 4: 91 about.me

about.me is a personal homepage builder that gives each user a one-page profile at about.me/yourname. A maker can create a founder profile with a headline, bio and buttons that link to the product.

directory · Free; Standard $60/yr, Pro $90/yr

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87 DR 4: 87 FinancesOnline

FinancesOnline is a B2B software review and comparison site with category rankings, reviews and alternatives pages. Vendors request a listing through a sales form that asks for a monthly advertising budget.

directory · Free request; paid promotion by quote

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87 DR 4: 89 Taplink

Taplink is a link in bio page builder aimed at Instagram and TikTok sellers. A maker can build a free page at taplink.cc/name with buttons pointing to the product site, app stores and socials.

directory · Free Basic plan; Pro and Business paid yearly or quarterly

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