Skip to content
another
Submit

Comparison

PostHog vs Umami

PostHog and Umami both offer analytics on a free tier, but they cover different ground. PostHog is a broad product data platform. It combines analytics, session replay, error tracking, feature flags, experiments and a data warehouse queryable with SQL.

Umami is narrower. It is an open-source web and product analytics tool that works without cookies and can be self-hosted or run as Umami Cloud. Cloud starts at $0 for 100K events and one website, then moves to Pro at $20 and Business at $200 per month.

Which one fits

PostHog is the better fit for product and engineering teams that want replays, experiments, error data and external sources like Stripe in one place. Umami is the better fit for site owners and growth teams that want traffic and product analytics without a cookie banner, with the option to self-host. Umami Cloud has fixed plan prices, while PostHog bills by usage.

What it is

PostHog
Product analytics, replay and AI agents for product teams
Umami
Cookie-free web and product analytics, self-hosted or cloud

Pricing

PostHog
Freemium. The site says no credit card is required to start and that 97% of users pay $0. Pricing is usage-based, but specific plan prices are not stated in the provided text.
Umami
Freemium. Umami Cloud has a Hobby plan at $0 per month (100K events, 1 website), Pro at $20 per month and Business at $200 per month, both with a 14-day free trial. Enterprise pricing is custom. The open-source version can be self-hosted.

Who it is for

PostHog
Suited to product and engineering teams that want analytics, replays, experiments and error data in one place instead of several separate tools. Developers who work with AI coding assistants and want product data available in their editor are a clear fit. Teams that only need a single narrow tool may find the breadth more than they need.
Umami
Suited to product, growth and engineering teams, and to site owners who want traffic and product analytics in one tool without a cookie banner. Teams that want to run their own infrastructure can self-host. Session replay and heatmaps on Cloud require a Business plan or above.

Highlights

PostHog
Product analytics, session replay, error tracking, feature flags and experiments in one platform. Setup wizard installs with npx @posthog/wizard@latest. MCP server for AI coding assistants, installed with npx @posthog/wizard mcp add. Pipes in data from 900+ third-party sources. Data warehouse queryable with SQL alongside product data. Slack app and PostHog Desktop app for acting on findings.
Umami
No cookies and no personal data collected by default. Funnels, goals, journeys, retention, segments and cohorts. Session replay and heatmaps on Business and Enterprise Cloud plans. Official read-only MCP server for Claude, ChatGPT and Cursor. Self-host the open-source platform or use Umami Cloud. Custom events via a data attribute or umami.track().

Listed

PostHog
24 Oct 2026
Umami
22 Oct 2026
Visit PostHog Visit Umami

Other comparisons