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Comparison

Fathom Analytics vs Umami

Fathom Analytics and Umami both track websites without cookies, so neither needs a consent banner for analytics. They differ in scope and in how they are run.

Fathom is a hosted service built around one dashboard. It offers a 7-day free trial, paid plans from $15/month, and a GA4 history import. Umami is open source and can be self-hosted, or used as Umami Cloud with a free Hobby plan. It adds funnels, journeys, retention and cohorts.

Which one fits

Fathom Analytics is the better fit for site owners, marketers and agencies who want a simple hosted dashboard, EU-routed traffic and a GA4 import, with plans from $15/month. Umami is the better fit for product and engineering teams that want funnels, retention and cohorts, a free tier, or the option to self-host.

What it is

Fathom Analytics
Cookieless website analytics for privacy-minded site owners
Umami
Cookie-free web and product analytics, self-hosted or cloud

Pricing

Fathom Analytics
Free trial. A 7-day free trial is offered, and paid plans start from $15/month. The site says plans can be cancelled anytime.
Umami
Freemium. Umami Cloud has a Hobby plan at $0 per month (100K events, 1 website), Pro at $20 per month and Business at $200 per month, both with a 14-day free trial. Enterprise pricing is custom. The open-source version can be self-hosted.

Who it is for

Fathom Analytics
Suited to site owners, marketers and agencies who want traffic and conversion numbers without cookie banners or the complexity of Google Analytics. It fits European companies concerned with GDPR, and teams moving off GA4 who want to import history. Teams needing deep user-level tracking may want something else.
Umami
Suited to product, growth and engineering teams, and to site owners who want traffic and product analytics in one tool without a cookie banner. Teams that want to run their own infrastructure can self-host. Session replay and heatmaps on Cloud require a Business plan or above.

Highlights

Fathom Analytics
Cookieless tracking, so no consent banner is needed for analytics. EU traffic routed through European-owned infrastructure by default. Imports history from Google Analytics (GA4). Event tracking for form submissions, link clicks, ecommerce conversions and 404 pages. Shareable dashboards with optional password and expiry date. API for managing sites and events and pulling custom reports.
Umami
No cookies and no personal data collected by default. Funnels, goals, journeys, retention, segments and cohorts. Session replay and heatmaps on Business and Enterprise Cloud plans. Official read-only MCP server for Claude, ChatGPT and Cursor. Self-host the open-source platform or use Umami Cloud. Custom events via a data attribute or umami.track().

Listed

Fathom Analytics
22 Oct 2026
Umami
22 Oct 2026
Visit Fathom Analytics Visit Umami

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