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Comparison

Plausible Analytics vs Umami

Plausible Analytics and Umami are both open-source, cookie-free web analytics tools. They suit site owners who want traffic numbers without a consent banner.

Plausible keeps things simple. It offers a single-page dashboard, codeless goals, funnels and a 30-day free trial. Its hosting is on European-owned infrastructure. Umami goes further into product analytics, with retention, cohorts, segments and optional session replay. It has a $0 Hobby cloud plan and can also be self-hosted.

Which one fits

Plausible Analytics is the better fit for site owners and marketers who want a simple dashboard, EU hosting and a hosted service with a 30-day trial. Umami is the better fit for product and engineering teams that want retention, cohorts or session replay, or that want a free Hobby plan or to self-host.

What it is

Plausible Analytics
Cookie-free, EU-hosted web analytics for site owners
Umami
Cookie-free web and product analytics, self-hosted or cloud

Pricing

Plausible Analytics
Free trial. A 30-day free trial is offered with no credit card required. Paid plans are named Starter, Growth, Business and Enterprise and are priced by traffic volume; the page text does not list exact prices.
Umami
Freemium. Umami Cloud has a Hobby plan at $0 per month (100K events, 1 website), Pro at $20 per month and Business at $200 per month, both with a 14-day free trial. Enterprise pricing is custom. The open-source version can be self-hosted.

Who it is for

Plausible Analytics
Site owners, marketers and small product teams that want clear traffic and conversion numbers without the complexity of Google Analytics. It suits teams that care about visitor privacy or EU data handling. Teams needing deep per-user product analytics are not the target, since the tool does not track individual users.
Umami
Suited to product, growth and engineering teams, and to site owners who want traffic and product analytics in one tool without a cookie banner. Teams that want to run their own infrastructure can self-host. Session replay and heatmaps on Cloud require a Business plan or above.

Highlights

Plausible Analytics
Script is stated to be 54 times smaller than Google Analytics. No cookies or persistent identifiers, so no consent banner is needed according to the site. Codeless goals for downloads, form completions and outbound link clicks, plus revenue tracking. Funnels with strict or flexible ordering, and a User Journeys explorer. AI Assistants channel groups traffic from ChatGPT, Claude, Gemini and Perplexity. Imports Google Analytics stats and connects to Search Console.
Umami
No cookies and no personal data collected by default. Funnels, goals, journeys, retention, segments and cohorts. Session replay and heatmaps on Business and Enterprise Cloud plans. Official read-only MCP server for Claude, ChatGPT and Cursor. Self-host the open-source platform or use Umami Cloud. Custom events via a data attribute or umami.track().

Listed

Plausible Analytics
22 Oct 2026
Umami
22 Oct 2026
Visit Plausible Analytics Visit Umami

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