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Comparison

Google Analytics vs PostHog

Google Analytics and PostHog both turn user events into reports, but they start from different places. Google Analytics tracks websites and apps and focuses on traffic sources, conversions and marketing. It is free for most sites, with an enterprise tier called Analytics 360 sold on request.

PostHog is a product data platform. It keeps analytics, session replays, errors, feature flags and experiments together, and its data warehouse can be queried with SQL. Pricing is usage-based, and the site says 97% of users pay $0.

Which one fits

Google Analytics is the better fit for website owners and marketers who want free traffic and conversion data, especially with Google Ads, Search Console or BigQuery in use. PostHog is the better fit for product and engineering teams that want replays, experiments, error data and SQL access in one place, or want product data inside an AI coding assistant.

What it is

Google Analytics
Free web and app analytics from Google, built around events
PostHog
Product analytics, replay and AI agents for product teams

Pricing

Google Analytics
Freemium. Google Analytics is free. Google Analytics 360, the enterprise version with higher limits and support, is sold through Google with prices on request.
PostHog
Freemium. The site says no credit card is required to start and that 97% of users pay $0. Pricing is usage-based, but specific plan prices are not stated in the provided text.

Who it is for

Google Analytics
Website owners, marketers and product teams who want detailed traffic and conversion data at no cost, especially those already running Google Ads or other Google marketing tools. Teams that need cookieless tracking or full data ownership often look at privacy-focused alternatives instead.
PostHog
Suited to product and engineering teams that want analytics, replays, experiments and error data in one place instead of several separate tools. Developers who work with AI coding assistants and want product data available in their editor are a clear fit. Teams that only need a single narrow tool may find the breadth more than they need.

Highlights

Google Analytics
Free for most sites and apps. Web and app data in one property through the Firebase SDK. Key events to track conversions and sign-ups. Funnel, path and segment explorations. Audience sharing with Google Ads. Raw event export to BigQuery.
PostHog
Product analytics, session replay, error tracking, feature flags and experiments in one platform. Setup wizard installs with npx @posthog/wizard@latest. MCP server for AI coding assistants, installed with npx @posthog/wizard mcp add. Pipes in data from 900+ third-party sources. Data warehouse queryable with SQL alongside product data. Slack app and PostHog Desktop app for acting on findings.

Listed

Google Analytics
24 Oct 2026
PostHog
24 Oct 2026
Visit Google Analytics Visit PostHog

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