Pro
Aptabase
Privacy-first, open source analytics for mobile and desktop apps
Freemium
Google Analytics alternatives
Alternatives to Google Analytics (Free web and app analytics from Google, built around events): Aptabase, Umami, PostHog and 2 more. All are analytics tools that share at least one job with Google Analytics. Pro and Boost listings come first, then the closest matches.
Pro
Umami
Cookie-free web and product analytics, self-hosted or cloud
Freemium
PostHog
Product analytics, replay and AI agents for product teams
Freemium
Fathom Analytics
Cookieless website analytics for privacy-minded site owners
Free trial
Plausible Analytics
Cookie-free, EU-hosted web analytics for site owners
Free trial