Plausible Analytics

Plausible collects pageviews and events through a small JavaScript snippet and shows the results on a single-page dashboard. It reports sources, pages, locations and devices, with a real-time view that updates every 30 seconds. Multiple sites can be viewed in a consolidated dashboard, and historical Google Analytics stats can be imported.

Beyond basic traffic, it supports goals that need no code, such as file downloads, form completions and outbound link clicks, along with custom events, custom properties and revenue tracking. Funnels can be strict or flexible, and a User Journeys view shows the paths visitors take. UTM campaigns are grouped into channels, Search Console data can be connected, and a dedicated channel separates traffic from AI assistants. Bots, referrer spam and data center traffic are filtered out by default.

Site owners, marketers and small product teams that want clear traffic and conversion numbers without the complexity of Google Analytics. It suits teams that care about visitor privacy or EU data handling. Teams needing deep per-user product analytics are not the target, since the tool does not track individual users.

Free trial. A 30-day free trial is offered with no credit card required. Paid plans are named Starter, Growth, Business and Enterprise and are priced by traffic volume; the page text does not list exact prices.