Fathom Analytics is a hosted website analytics tool that works without cookies. It shows traffic sources, page views and conversions on a single dashboard, and it positions itself as a Google Analytics alternative.
What is Fathom Analytics?
Fathom is installed by adding a single script line to the head of a website. It then collects page views, referrers, UTM campaign data and custom events, and shows them on one page rather than a set of reports. It does not use cookies, so the site says no consent banner is needed for analytics. EU visitor traffic is routed through European-owned infrastructure by default.
Beyond the dashboard, it offers filters and saved views, date range comparison, milestones marked on the chart, and a Search Console integration for search terms. Events cover form submissions, link clicks, ecommerce conversions and error pages. Data can be exported, bot traffic is filtered, and a firewall setting can block pages, IPs, referrers or countries. Email reports deliver a snapshot to an inbox. The docs list integrations for frameworks such as Angular and Astro.
Who is Fathom Analytics for?
Suited to site owners, marketers and agencies who want traffic and conversion numbers without cookie banners or the complexity of Google Analytics. It fits European companies concerned with GDPR, and teams moving off GA4 who want to import history. Teams needing deep user-level tracking may want something else.
Highlights
- Cookieless tracking, so no consent banner is needed for analytics
- EU traffic routed through European-owned infrastructure by default
- Imports history from Google Analytics (GA4)
- Event tracking for form submissions, link clicks, ecommerce conversions and 404 pages
- Shareable dashboards with optional password and expiry date
- API for managing sites and events and pulling custom reports
How much does Fathom Analytics cost?
Free trial. A 7-day free trial is offered, and paid plans start from $15/month. The site says plans can be cancelled anytime.
