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Comparison

Fathom Analytics vs Google Analytics

Fathom Analytics and Google Analytics both report where visitors come from and which actions lead to conversions. They differ in scope and in how they collect data.

Fathom works without cookies and puts traffic, referrers and events on a single dashboard. Paid plans start from $15/month after a 7-day free trial. Google Analytics is free, covers websites and apps, and adds explorations, BigQuery export and audience sharing with Google Ads.

Which one fits

Fathom Analytics is the better fit for site owners and agencies who want simple numbers, no consent banner for analytics and EU-routed traffic, and who accept a monthly fee. Google Analytics is the better fit for teams that want free, detailed web and app data, funnels and segments, or a direct link to Google Ads.

What it is

Fathom Analytics
Cookieless website analytics for privacy-minded site owners
Google Analytics
Free web and app analytics from Google, built around events

Pricing

Fathom Analytics
Free trial. A 7-day free trial is offered, and paid plans start from $15/month. The site says plans can be cancelled anytime.
Google Analytics
Freemium. Google Analytics is free. Google Analytics 360, the enterprise version with higher limits and support, is sold through Google with prices on request.

Who it is for

Fathom Analytics
Suited to site owners, marketers and agencies who want traffic and conversion numbers without cookie banners or the complexity of Google Analytics. It fits European companies concerned with GDPR, and teams moving off GA4 who want to import history. Teams needing deep user-level tracking may want something else.
Google Analytics
Website owners, marketers and product teams who want detailed traffic and conversion data at no cost, especially those already running Google Ads or other Google marketing tools. Teams that need cookieless tracking or full data ownership often look at privacy-focused alternatives instead.

Highlights

Fathom Analytics
Cookieless tracking, so no consent banner is needed for analytics. EU traffic routed through European-owned infrastructure by default. Imports history from Google Analytics (GA4). Event tracking for form submissions, link clicks, ecommerce conversions and 404 pages. Shareable dashboards with optional password and expiry date. API for managing sites and events and pulling custom reports.
Google Analytics
Free for most sites and apps. Web and app data in one property through the Firebase SDK. Key events to track conversions and sign-ups. Funnel, path and segment explorations. Audience sharing with Google Ads. Raw event export to BigQuery.

Listed

Fathom Analytics
22 Oct 2026
Google Analytics
24 Oct 2026
Visit Fathom Analytics Visit Google Analytics

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