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Comparison

Google Analytics vs Plausible Analytics

Google Analytics and Plausible Analytics both measure website traffic, but they take different approaches. Google Analytics is free and built around events. It covers web and app data, funnel explorations, and audience sharing with Google Ads.

Plausible is a lightweight, open-source tool hosted on European-owned infrastructure. It tracks without cookies and shows results on a single-page dashboard. It offers a 30-day free trial, then paid plans priced by traffic volume.

Which one fits

Google Analytics is the better fit for teams that want detailed conversion data at no cost, run Google Ads, or need web and app data in one property with BigQuery export. Plausible is the better fit for site owners who want a simple dashboard, cookie-free tracking and EU hosting, and who accept paying by traffic after the trial.

What it is

Google Analytics
Free web and app analytics from Google, built around events
Plausible Analytics
Cookie-free, EU-hosted web analytics for site owners

Pricing

Google Analytics
Freemium. Google Analytics is free. Google Analytics 360, the enterprise version with higher limits and support, is sold through Google with prices on request.
Plausible Analytics
Free trial. A 30-day free trial is offered with no credit card required. Paid plans are named Starter, Growth, Business and Enterprise and are priced by traffic volume; the page text does not list exact prices.

Who it is for

Google Analytics
Website owners, marketers and product teams who want detailed traffic and conversion data at no cost, especially those already running Google Ads or other Google marketing tools. Teams that need cookieless tracking or full data ownership often look at privacy-focused alternatives instead.
Plausible Analytics
Site owners, marketers and small product teams that want clear traffic and conversion numbers without the complexity of Google Analytics. It suits teams that care about visitor privacy or EU data handling. Teams needing deep per-user product analytics are not the target, since the tool does not track individual users.

Highlights

Google Analytics
Free for most sites and apps. Web and app data in one property through the Firebase SDK. Key events to track conversions and sign-ups. Funnel, path and segment explorations. Audience sharing with Google Ads. Raw event export to BigQuery.
Plausible Analytics
Script is stated to be 54 times smaller than Google Analytics. No cookies or persistent identifiers, so no consent banner is needed according to the site. Codeless goals for downloads, form completions and outbound link clicks, plus revenue tracking. Funnels with strict or flexible ordering, and a User Journeys explorer. AI Assistants channel groups traffic from ChatGPT, Claude, Gemini and Perplexity. Imports Google Analytics stats and connects to Search Console.

Listed

Google Analytics
24 Oct 2026
Plausible Analytics
22 Oct 2026
Visit Google Analytics Visit Plausible Analytics

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