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Comparison

Fathom Analytics vs Plausible Analytics

Fathom Analytics and Plausible Analytics are both cookieless web analytics tools that offer a simpler route than Google Analytics. Both show traffic on a single dashboard, import Google Analytics history and connect to Search Console.

Fathom offers a 7-day free trial, with paid plans from $15/month. Plausible gives a 30-day trial with no card, and its plans are priced by traffic volume. Plausible is open source and adds funnels, User Journeys and an AI Assistants channel. Fathom adds a firewall setting and email reports.

Which one fits

Fathom Analytics is the better fit when a clear starting price of $15/month matters, or when a firewall to block IPs, referrers or countries and emailed snapshots are useful. Plausible Analytics is the better fit when a longer 30-day trial, open source code, funnels, User Journeys or tracking of AI assistant traffic matter more.

What it is

Fathom Analytics
Cookieless website analytics for privacy-minded site owners
Plausible Analytics
Cookie-free, EU-hosted web analytics for site owners

Pricing

Fathom Analytics
Free trial. A 7-day free trial is offered, and paid plans start from $15/month. The site says plans can be cancelled anytime.
Plausible Analytics
Free trial. A 30-day free trial is offered with no credit card required. Paid plans are named Starter, Growth, Business and Enterprise and are priced by traffic volume; the page text does not list exact prices.

Who it is for

Fathom Analytics
Suited to site owners, marketers and agencies who want traffic and conversion numbers without cookie banners or the complexity of Google Analytics. It fits European companies concerned with GDPR, and teams moving off GA4 who want to import history. Teams needing deep user-level tracking may want something else.
Plausible Analytics
Site owners, marketers and small product teams that want clear traffic and conversion numbers without the complexity of Google Analytics. It suits teams that care about visitor privacy or EU data handling. Teams needing deep per-user product analytics are not the target, since the tool does not track individual users.

Highlights

Fathom Analytics
Cookieless tracking, so no consent banner is needed for analytics. EU traffic routed through European-owned infrastructure by default. Imports history from Google Analytics (GA4). Event tracking for form submissions, link clicks, ecommerce conversions and 404 pages. Shareable dashboards with optional password and expiry date. API for managing sites and events and pulling custom reports.
Plausible Analytics
Script is stated to be 54 times smaller than Google Analytics. No cookies or persistent identifiers, so no consent banner is needed according to the site. Codeless goals for downloads, form completions and outbound link clicks, plus revenue tracking. Funnels with strict or flexible ordering, and a User Journeys explorer. AI Assistants channel groups traffic from ChatGPT, Claude, Gemini and Perplexity. Imports Google Analytics stats and connects to Search Console.

Listed

Fathom Analytics
22 Oct 2026
Plausible Analytics
22 Oct 2026
Visit Fathom Analytics Visit Plausible Analytics

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